GTM Systems

by Syed Zain Raza

AI for RevOps

Where LLMs actually help your go-to-market systems - call summaries, CRM cleanup, lead research - and where they will burn you.

Lead Routing Architecture

Round robin, territory-based, and account matching - and when each one breaks.

Flow vs Apex

A decision framework for when declarative automation breaks down.

CRM Data Hygiene at Scale

The compounding cost of bad data and how to stop it at intake.

Attribution Models and Their Blind Spots

First touch, last touch, multi-touch - and when each one lies to you.

Designing Around Salesforce API Limits

How to architect integrations that survive governor limits and API caps.

When to Buy vs Build in Your GTM Stack

A framework for the most expensive decision RevOps teams keep getting wrong.